YouTube Music Awards a Beautiful Mess!!!
Girls Generation YouTube

I’m still trying to process yesterday’s inaugural YouTube Music Awards. There’s no doubt that the idea of having a show that honors YouTube musicians is awesome. And it’s great that so many HUGE artists like Lady Gaga and Arcade Fire showed up to celebrate this amazing event!

But as I’ve been saying since the nominees were announced, I just wish that more artists who’ve built their careers primarily by using YouTube were recognized. Do we really need to give more awards to people like Eminem and Taylor Swift???

That’s why I was particularly happy when YouTube favorites Lindsay Stirling & Penatonix took home the Response of the Year award for their cover of Imagine Dragons’ “Radioactive” and DeStorm Power won Innovator of the Year honors for his incredible “See Me Standing” video.

Plus, it’s hard to argue with Girls’ Generation as Video of the Year winners for “I Got a Boy.”

As far as the actual show, it was definitely strange, which says a lot coming from me LOLLOLOLOL! Hosts Jason Schwartzman and Reggie Watts (love his hair!) appeared 2 be making things up as they went along and didn’t really seem fit 4 a non-Indie crowd.

Thankfully, there were a bunch of cool performances that were made even cooler by director Spike Jonze who turned them into live music videos! The most ambitious video centered around AVICII’s performance and featured Vanessa Hudgens and a script written by “Girls” creator Lena Dunham.

Like much of the rest of the show, it definitely wasn’t perfect, but I give it an A for effort!

Congrats to all the winners and fingers-crossed that a bigger and better YouTube Music Awards show will be around in 2014!!!

What were your thoughts on the YouTube Music Awards? Let us know in the comments below!

WHAT DO YOU THINK?

318 thoughts on “YouTube Music Awards a Beautiful Mess!!!

  1. Tyler Asuncion

    I’m really proud to be a fan of Kpop and for Girls’ Generation winning the Video of the Year award! Seeing that votes were cast more than 2 million times is a big feat indeed, proving how big the fandom of SNSD is!! This is a BIG appreciation and acknowledgement to not just the fans of Girls’ Generation, but all fans of all Kpop artists and fandoms! Congratulations to Girls’ Generation!!!

  2. Adam

    I was so happy that SNSD won Video of The Year, because it gives the girls amazing publicity and that is amazing for them. SNSD fighting <3

  3. Kaldor Draigo

    I’m pissed The Youtube Music Awards was nothing more than just another awards show for those that are already successful. ERB was the only real Youtuber nominated for anything, the rest were just fucking celebrities that won because it was voted viva popularity contest.

  4. Claudia Christenson

    I think all the artists nominated should have careers completely buily around around youtube, like Cimorelli, Megan Nicole, Penatonix. The awards should be a chance to recognise these artist, not pay more attention to the ones that aways get recognised!

  5. JayJay

    I agree that more singers that had their careers based in youtube should be recognized. I also would accept people who have a professional singing career and are signed to a label, but don’t have any radio airplay- all of their views and publicity happens online.

  6. René Bjørnskov

    Sometimes I get this rather unsettling feeling that Youtube has a very poor understanding of what Youtube is.Like an accountant who by accident created a rock festival.

  7. Katrin Wei

    I did not see the YTMA segment (you can thank my school project!), but I am quite surprised that Girl Generation got an award! I hardly listen to K-Pop, but it felt heart-fluttery inside when I saw the clip online! I think they deserve it and the fanbase is pretty dedicated! (Plus the MV is cute~)

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